LV状告茉莉奶白商标侵权案中，一审判 Decision to compensate 10.3 million yuan. July 3, Yangtze River Daily reporters learned from Suzhou Intermediate People's Court, the case is currently on appeal, the first instance judgment has not taken effect.
Recently, Louis Vuitton Malletier (commonly known as "LV") sued new tea drink brand Jasmine Milk White for trademark infringement, which attracted attention. The materials of the judgment show that on June 29, the case of LV suing Shenzhen City Jasmine Milk White Catering Management Co., Ltd. and Wujiang Economic and Technological Development Zone Dongxia Beverage Store for infringement of trademark right dispute, has been made by Suzhou Intermediate People's Court of Jiangsu Province a first-instance judgment.
The court finds that the relevant actions of the two defendants infringe the exclusive right to use seven graphic registered trademarks of LV. The court orders the two defendants to stop the involved trademark infringement immediately. Among them, Jasmine Milk White main body company must compensate LV 10 million yuan in economic losses and 300,000 yuan in reasonable expenses within 10 days from the judgment taking effect, a total of 10.3 million yuan. Jasmine Milk White founder Zhang Bocheng replied that he would appeal.
July 3, Yangtze River Daily reporters contacted Suzhou Intermediate People's Court by phone. Staff of Suzhou Intermediate People's Court replied that the case is a non-effective case, is currently on appeal. The date of making the first instance judgment of the case is June 29, 2026. On July 1, the parties just received the judgment, the plaintiff and the defendant can bring an appeal within 30 days from the delivery of the judgment, the first instance judgment has not taken effect. As the case is still in the appeal period, it is currently not convenient to disclose the details of the case to the outside world, relevant information needs to wait for the advancement of the second instance procedures or the official release of the court.
Previously reported:
After being judged to compensate LV 10 million yuan for trademark infringement in the first instance, the news that Jasmine Milk White changed its avatar attracted attention. On the evening of July 2, the black Logo in the original member center of the Jasmine Milk White small program was changed to a color Logo, and the related topic also broke into the hot search of social platforms.
Jasmine Milk White's brand signature is also a four-leaf clover pattern. However, according to the China Trademark Network, starting from March 2024, Jasmine Milk White associated companies have applied for multiple trademarks with flowers, including flower patterns, Chinese and English "Molly Tea", "Jasmine Milk White", classified mainly for catering accommodation Class 43, used for advertising services Class 35, used for convenient food Class 30, but multiple applications have been rejected. And only one trademark containing Chinese "Jasmine Milk White" has been registered, and the scope of use is classified as Class 43.
The materials of the judgment show that Jasmine Milk White needs to publish a statement on its official website, official微博 "Jasmine Milk White MollyTea", WeChat official account "Jasmine Milk White", WeChat small program "Jasmine Milk White", Xiaohongshu official account "Jasmine Milk White", Douyin account "Jasmine Milk White" home page to eliminate the impact. In addition, the acceptance fee 293800 yuan, preservation fee 5000 yuan, a total of 295800 yuan, shall be borne by Jasmine Milk White.
According to the public information, Jasmine Milk White opened its first store in Shenzhen in 2021, mainly focusing on fresh milk tea with jasmine flowers and other scents as the tea base. TiansEyeChek shows that Jasmine Milk White has a total of three rounds of financing, the latest round of financing is October 2024, and it has obtained nearly 100 million yuan of strategic financing from Ele.me.
According to the data of ZhaoMen Canteen Eye, the number of operating stores of Jasmine Milk White has exceeded 2400, covering 29 provinces and 274 cities. Globally, Jasmine Milk White has entered 7 countries, including the United States, Canada, Australia, the United Kingdom, Thailand, Indonesia and Singapore, and has opened nearly 60 stores.
It is worth noting that Jasmine Milk White has recently launched overseas protection in terms of trademark issues. On May 15, 2026, Jasmine Milk White Shenzhen headquarters, together with several companies in the United States, filed a lawsuit against the United States Southern District Court of New York, with defendants including MHL NY LLC, Molly Tea NYC Inc. and others. The nature of the case is trademark infringement and related commercial disputes, and the brand party charges that local partners infringe on the trademark and have many serious default behaviors.
On June 11, Jasmine Milk White's overseas account...
